Design leader. AI product builder. Zero-to-one thinker.
Built and scaled design teams. Shipped AI-powered products with real users. Created design systems serving multiple brands. 20+ years driving product design and revenue across UNTUCKit, Ralph Lauren, New York Life, Condé Nast, Macy’s — spanning DTC, marketplace, financial services, and media.
A 3-layer CSS token architecture enabling brand switching with a single attribute — built using Figma MCP + Claude Code. Documentation time cut from hours to under 20 minutes.
A fully functional AI product delivering personalized daily insights in English and Traditional Chinese. Built end-to-end — Claude API, Supabase, automated email delivery. No two users get the same experience.
How I redesigned UNTUCKit's website to drive record-breaking holiday sales up 23% year over year.
How I redesigned UNTUCKit's PDP to reach a 37% revenue increase in one month.
How I led a full UX and UI redesign for CPO Outlets' e-commerce platform, improving product discovery, decision confidence, and conversion.